Launched in 2025, Define Aura is Ireland’s most exciting new destination for sports memorabilia. After almost seven years working with industry-leading clients across Ireland, Shane founded Define Aura, driven by a lifelong passion for sport and a desire to make collecting memorabilia more accessible for fans.
Our commitment is simple: to deliver rare and remarkable sports memorabilia into the hands of those who value it the most. Whether we admit it or not, everyone wants that one room in their house dedicated to the items they have collected over the years. Everyone wants that one piece of history they can call their own and Define Aura was set up for that reason.
One of the biggest challenges in the sports memorabilia industry is trust. Too often, customers are left questioning the authenticity of what they buy. At Define Aura, every item has a verified origin, and for Signed Memorabilia and Match and Training Worn / Issued products, we provide a Certificate of Authenticity with every purchase free of charge.
Whether you’re expanding a world-class collection or acquiring your first iconic piece, Define Aura, offers an experience that links your passion to sport’s most iconic moments.
