We’re incredibly proud to announce that Define Aura has been nominated for the Irish eCommerce Awards 2026 in the Sports, Leisure, Toys eCommerce Website of the Year category. This is a huge milestone for us and recognition of the work we’ve put into building Define Aura into a destination for sports fans and collectors.

From the outset, our website has been a huge part of the Define Aura journey. We understand that buying sports memorabilia online is about more than simply clicking “add to cart”. Customers want to know the story behind the athlete and why the piece matters.That’s why we’ve created an experience where customers can discover more about each athlete, their career, achievements and the moments that have shaped their sporting legacy. We also place a strong focus on how our products are presented, ensuring that each piece is showcased in a way that reflects its significance. Our aim is to make discovering and collecting sports memorabilia just as enjoyable online as it is in person.

For us, sports memorabilia is about the memories attached to it. A signed shirt, match-worn jersey or trading card can connect a fan with a favourite player, team or unforgettable sporting moment. That passion is at the heart of everything we do at Define Aura, and it’s something we’re proud to share with our customers.

We’d like to thank everyone who has supported us so far – whether you’ve purchased from us, followed us, shared our content or simply taken an interest in what we’re building.This nomination is another exciting milestone in the Define Aura journey, and we’re looking forward to what comes next.